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About Us

At Make A Dog Smile ®, we believe that animals are people too. Like us, they too are entitled to the right to life, liberty, and the pursuit of happiness. As the planet's most vulnerable inhabitants, they deserve our strongest support.

Our journey began in 2018 when we decided to create a brand that not only makes people look cute but also saves the adorable animals. We saw the statistics that every year, about 3.7 million animals are euthanized, which means one animal is put down every 7 seconds. Five in 10 dogs and 7 in 10 cats in shelters are euthanized simply because there is no one to adopt them. 25 percent of shelter dogs are purebred, and only 10 to 20 percent of dogs owned are adopted from shelters. We were moved by these numbers, and we knew we had to do something to help.


We envision a world where all animals are treated with love and respect, and are entitled to the right to life, liberty, and the pursuit of happiness. As a company, we strive to be a leading advocate for animal welfare and a trusted partner for those who share our values.


Our mission at Make A Dog Smile ® is to create a better world for dogs and the people who love and need them, with the goal of making dogs smile. It all begins with love. We work in partnership with individuals and organizations to rescue, rehabilitate, and rehome dogs in need. To support this cause, we donate 10% of our net profits to no-kill shelters and have donated $80,000 to date. Our goal is to donate at least $70,000 in 2023. By doing this, we hope to help end the euthanasia of dogs and cats worldwide. As a small family-owned and operated business since 2018, we believe that mankind has an obligation to care for and protect animals, and we strive to be a place to shop that embraces the special place our dogs hold in our hearts.


  • Transparency and honesty in all of our business practices
  • A commitment to quality and excellence in all of our products and services
  • Respect for our customers, employees, and partners
  • A dedication to continuous learning and improvement
  • A belief in the power of collaboration and teamwork to achieve our goals
  • A commitment to reducing our environmental impact and promoting sustainability
  • A passion for making a positive difference in the world and improving the lives of animals and people alike.


Organizations we support

At Make A Dog Smile ®, we value the principles of kindness, compassion, and generosity. We are committed to providing a better life for animals in need, and we support organizations that are advocates for animals. Currently, we are proud to donate a part of our profits to two organizations that align with our values: the Humane Society International and the Soi Dog Foundation.

Humane Sociesty International
Soi Dog Foundation





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